Hellove and Zack Gray Reveal New Upcoming Track Accompanying Mental Health Campaign ‘Off The Edge’ in Conjunction With the American Association of Suicidology
#OffTheEdge
| Igor Volhonski, known as Hellove, and Las Vegas-based singer/songwriter Zack Gray have joined forces to create an important mental health campaign, ‘Off The Edge’, right in time for May’s mental health awareness month. Paired alongside an upcoming single and music video slated for release next month, the accompanying campaign leading into both places a major focus on the ongoing mental health crisis the world has been, and is currently, facing. The endeavor takes the form of a website that features an episodic format, eventually providing users with appropriate resources. HELLOVE & ZACK GRAY ‘OFF THE EDGE’ CAMPAIGN WEBSITE ‘Dark Cloud’, ‘On The Edge’, ‘The Light’, and ‘The Journey Ahead’ serve as the four main videos that explain in-detail, and bring attention to, various topics such as anxiety, depression, suicide, and many other similar concepts in a granular, in-depth fashion. The site then directs the visitor to solutions, connecting them with legitimate sources that will be able to provide viable support and professional advice, all officially supported in conjunction with the American Association of Suicidology. To keep on top of all things related to the campaign, users are encouraged to check out Hellove and Gray’s socials, which will contain all of the most up-to-date information. WATCH: HELLOVE & ZACK GRAY ‘OFF THE EDGE’ [OFFICIAL MUSIC VIDEO DRAFT – Password: offtheedge] STREAM: HELLOVE & ZACK GRAY ‘OFF THE EDGE’ Hellove is a multifaceted Estonian talent who has been releasing his own unique creative vision since October of last year. Bursting onto the scene with his debut single, ‘Lie’ featuring L.A.-based musician Trove, the powerhouse quickly followed this up with his sophomore endeavor, ‘I Got You’, featuring burgeoning singer/songwriter Gloria Kim. His recent official music video for the latter has hit over 7.2k streams via YouTube since its release at the tail end of February. Additionally, since October both singles have also received over 163k combined hits across all streaming platforms, setting an exciting precedent as for what to expect with ‘Off The Edge’. WATCH: EPISODE 1 ‘DARK CLOUD’ Zack Gray is a budding musician based out of Las Vegas, Nevada. When he was formerly active in the band Wrings, in addition to other endeavors, he opened for music industry heavyweights the likes of AWOLNATION, Dashboard Confessional, Imagine Dragons, and The Neighbourhood. Recently, his vocal talent has been featured on several dance music tracks from talents such as Nurko, Nora Van Elken, and MITiS. ‘Off The Edge’ Campaign Release Schedule: Episode 1 – Wednesday, May 26th (https://www.youtube.com/watch?v=cehfL92JbW4) Episode 2 – Wednesday, June 2nd Song release – Wednesday, June 9th Episode 3 – Wednesday, June 16th Episode 4 – Wednesday, June 23rd Music video release – Friday, June 25th |
About AAS: The American Association of Suicidology is the world’s largest membership-based suicide prevention organization. Founded in 1968 by Edwin S. Shneidman, PhD, AAS promotes the research of suicide and its prevention, public awareness programs, public education and training for professionals and volunteers. The membership of AAS includes mental health and public health professionals, researchers, suicide prevention and crisis intervention centers, school districts, crisis center professionals, survivors of suicide loss, attempt survivors, and a variety of laypersons who have in interest in suicide prevention. You can learn more about AAS at www.suicidology.org.