Peloton Instructor Kendall Toole to Receive the First-Ever AAS Make An Impact Award by The American Association of Suicidology

NEW YORK, NY (August 9, 2023): The American Association of Suicidology (AAS) announced that Kendall Toole has been named the first recipient of the AAS Make An Impact Award. The award will be presented at the 2023 World Suicide Prevention Day Benefit at The Bowery Electric (327 Bowery, New York, NY 10003) in New York City on Sunday, September 10, 2023.

The AAS Make An Impact Award is given to a high-profile individual who has used their platform to raise awareness to reduce the stigma associated with mental health, suicide prevention, and suicide ideation. Kendall is a Peloton fitness instructor, community builder, and mental health advocate. Watch Kendall’s story on The TODAY Show.

“Kendall has used her platform to talk about mental health and inspire so many people to live their best lives,” said Leeann Sherman, MPS, CAE, President and Chief Executive Officer of AAS. “It is our honor to recognize Kendall for her bravery and willingness to share her story.”

The much-anticipated event will be hosted by Maria Milito. A native New Yorker, Maria has been heard on the airwaves for more than 25 years and can currently be heard on classic rock station Q104.3.

Headlining the event will be Emily Wolfe, a triple-threat rock & roll singer-songwriter-guitarist from Austin, Texas. Emily is breathing new life into classic rock & roll with her incendiary guitar chops and original songwriting. Watch Emily’s interview with Maria Milito.

“This event will allow AAS to provide more resources and education across the country as well as reduce the stigma associated with suicide prevention and mental health,” Sherman added.

Other acts and special guests will be announced. Doors open at 7:00pm and advance tickets are $25 each ($35 at the door). This is a 21+ event.

For ticket and partnership information, visit

About American Association of Suicidology

The American Association of Suicidology is the world’s largest and nation’s oldest membership-based suicide prevention organization. Founded in 1968 by Edwin S. Shneidman, PhD, AAS promotes the research of suicide and its prevention, public awareness programs, public education and training for professionals and volunteers. The membership of AAS includes mental health and public health professionals, researchers, suicide prevention and crisis intervention centers, school districts, crisis center professionals, survivors of suicide loss, attempt survivors, and a variety of laypersons who have an interest in suicide prevention. Learn more about AAS at

Responsible reporting on suicide, including stories of hope and resilience, can prevent more suicides and open the door for help for those in need. Visit the Media as Partners in Suicide Prevention: Suicide Reporting Recommendations for more details. For additional information, visit and Stanford University’s Media and Mental Health Initiative. For crisis services anywhere in the world, please visit and in the continental United States chat, text or call 988.


Chris Cosentino

Chief Marketing Officer
American Association of Suicidology